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BRAND ETHOS
The Sparse Collection
"While I can't necessarily speak for the transgender community, I feel the difference between male and female shopping habits is not only clear but drastically over-looked by the majority of brands" explains Steamjunk founder, Mary Singer, adding "while women may be happy scrolling for hours through one collection I think men prefer a simplified shopping experience". It's Mary's belief that men's ranges are often treated as an afterthought, while the items themselves compel them to keep playing it safe and just blend in.
Here it's all about making a statement, that's why every featured design has its own fascinating and meaningful backstory! While plans are in place for the clothing collection to evolve, there'll always be something timeless and authentic about these original pieces. The founder concludes "the idea of showcasing quality statement collectables instead of pandering to expectations of vast quantity excites me, as does invigorating the male fashion scene with something refreshingly experimental and brilliantly bizarre!"
Talk about a designer label with a difference - advocating individuality with bold statement streetwear, Steamjunk insists on breaking almost every rule in the fashion e-commerce book!
A Need to Lead
Throughout the generations, fashion has consistently taught people to follow... Steamjunk is here for the leaders!
In Mary's view, clothing shouldn't be about looking like each other but rather, visually projecting your own essence of uniqueness. "One piece of clothing can (and should) say a thousand words about you!"
No faff, no fillers! Steamjunk apparel is intended to give the feeling of crowning your wardrobe with something superior, as the founder states "What stands out to me about Steamjunk items isn't just the fact I designed them, but the quality and durability of each garment genuinely knocks spots of everything else on my rail at home." Founded initially in 2021, Mary saw fit to resurface her unique collection on the basis "everyone should get to feel this good about something they can wear!"
She continues, "I always told myself if I got a tattoo, I’d want it to symbolise a significant moment in my life." Her vision for Steamjunk apparel is that fans of the brand may feel the same way about purchasing an item or outfit - the mark of a milestone or a sentimental celebration of self-empowerment.
Concrete Catwalk
"Only a brand like Steamjunk can get away with this level of chaos!"
Courtesy of Steamjunk and to mark the official launch of the brand, an event unlike any other will be hitting the streets of central London come late summer... The first of it's kind, Concrete Catwalk is a concept fashion march welcoming individuals from all walks of life to part-take with one rule - arrive as yourself, wearing your story!
Participants are encouraged to carry placards displaying a personal statement or inspirational message - a gathering united by appreciation for fashion's versatile privilege and the freedom of self-expression through style in the modern Western world.
While the luxury fashion scene is no stranger to events inspired by protest culture, street exhibitions and outdoor showcases - their running theme tends to be staged and solely focused on their own latest collection, but Concrete Catwalk isn't about Steamjunk's defining outfit of the moment - it's about yours!
What better way to voice the ethos of our mission; to empower those who choose to communicate their energy through clothing, than by bringing you all together in a living display authored by the very individuals Steamjunk stands for. In the words of founder, Mary Singer "Only a brand like Steamjunk can get away with this level of chaos for a launch event!"
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